Rice, which is at the center of Japanese food culture.
Niigata, which is the largest producer of rice,
has plenty of
other "delicious" things besides rice!
Which one do you want to
eat?

Niigata Wagyu
Refers to Japanese beef that has been raised with care in Niigata, a region known as the land of rice, sake, and snowy winters.
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Nanban shrimp
These Deepwater shrimp are generally known as Sweet shrimp. They have a succu-lent texture and a rich hint of sweetness.
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Edamame (Chamame)
Niigata has the largest cultivation area for Eda-mame soybeans in Japan. In particular, the "Ku-rosaki Chamame" variety is recommend for its delicious umami-rich.
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Sushi
Which do you prefer? Reasonably priced conveyor belt sushi or non-conveyor belt sushi that shines through with craftsmanship?
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Cold Yellowtail
Rival to the fatty cut of tuna! Fatty yellowtail caught during the cold season is the best.
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Beer
Of course, beer is the best! If you think like this, you will want to taste the local beer and craft beer of Niigata.
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Wine
Why don't you try out wine tourism to find your favorite bottle in this ever-evolving wine-producing area?
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Hegi soba
Make sure to savor the ultimate hegi soba noodles as a meal and as a finisher after having a drink!
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Noppe
Perfect as a side dish and as a soup: Noppe - the taste of home cooking for citizens of Niigata Prefecture.
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